Answer is Yas
The Pivot Yas Island usually attracts visitors from around the world. When regional conflict affected travel, we needed to speak to families already living in the UAE. The challenge was that many locals knew Yas Island, but saw it as a place for an occasional day out. We wanted them to see it as an easy family holiday, close to home, with no flights or complicated planning. The Answer is Yas brought that idea to life through Stay & Play and Kids Go Free packages. We created the campaign using a hybrid production approach, combining traditional production with AI to make the most of the idea.