Dett.ol @ Expo 2020
Dettol had been chosen as the Official Hygiene Partner for Expo 2020 Dubai and wanted to announce it to the world to strengthen its credentials as the world’s most trusted hygiene brand. We could have gotten away by doing a standard montage of expo footage interspersed with product shots and a generic promise of protection at the end. But we decided to do something Dett.ol had never done before. We created an enormously lovable and cute robot called Dett.ol whose sole purpose of existence is to protect the Expo 2020. The character has been received so well that we are now taking it forward to school partnerships and programs.