Hidden Room
To instill a new lease of life into the cramped and drab living spaces of house helpers in the Middle East, we collaborated with Home Box and launched a new range of smart space saving furniture. The insight we worked on was that the Helper's Room is always hidden because it's always in a bad shape. With this collection, we changed that. The idea was a huge success and lead to meaningful change on the ground level. It was also appreciated at award shows and won 2 Grand Prix, Gold & Bronze at Dubai Lynx 2023 and 2024. It also won a Crystal, Silver & Bronze at MAD Stars 2023.